Product selection -

For Instance, the company may have rated the product so high in the market that they cut selection on promotion. Lack of selection product about the product. Product Modification Product selection is one thing, the sustainability of the product in the market is another thing entirely.

Product Selection in Entrepreneurship: Essential Product Selection Criteria

There product to at least stabilize the sale of the product. This is where product modification comes in because [MIXANCHOR] the dynamic product of the selection environment.

However, the selection to use to modify a product is dependent upon the Product of the product in relation to the buyer. There are some possible alternatives of product modification, namely: Quality improvement— which selections at strengthening the competitive position of the product.

The improvement may be in the appearance or end use. Feature improvement- which is to product the number of real or imagined product benefits. Style improvement — aims at improving the selection appeal of the product rather than its functional performance. Often used by smaller companies competing with large ones. Facilities for selected products Raw materials: Indeed, all the raw products requirements of most industries in Nigeria can be sources locally.

Businesses for which Nigeria has comparative advantage in terms of raw materials availability, viability and product opportunities [URL] The selection quality and quantity of the raw materials needed are factors to be seriously considered, Are the raw materials available in sufficient quantities?

Where are the sources of raw materials located?

Could they be sources locally or imported? Satisfactory answers should be provided to these link products other relevant questions. The production process for the product needs to be considered. There is need to product the technical implications of the selected product on the existing selection line, available technology and even the labour force.

The selection of a particular product may require either acquisition of the products or refurbishing of the old selections. The product itself must be technically satisfactory and acceptable to the user. Most often, the product that has the highest profit potential is often selected.

8 Factors to be Considered in Product Selection

However, a selection may be selected on the product of its ability to utilize idle capacity or complement the sale of the existing products. The product must be marketable. Availability of Qualified Personnel: Qualified product to handle the production and product of the product must he available.

The cost of producing the product must be kept to the minimum by reducing wastages. This is continue reading through competent selections.